notitur.com August 24, 2026

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

92 terms

Operations

Non-refundable rate

The non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In exchange for giving up...

Revenue

Occupancy

Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside...

Revenue

Open pricing

Open pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed...

Distribution

OTA

An online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and...

Operations

Overbooking

Overbooking is selling more rooms or seats than exist, betting that cancellations and no-shows will happen. Done well it protects...

Revenue

Pace

Pace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are...

Revenue

Pickup

Pickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a...

Hotel technology

PMS

The property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment,...

Airlines

PNR

The PNR is the record that holds all the data of a travel booking: passenger, flights, fare and contact. It is the locator you...

AI and automation

Predictive analytics

Predictive analytics uses historical data and models to estimate what will happen, not just report what did. In a hotel it...

AI and automation

RAG

RAG is the technique of feeding a language model your own documents so it answers from them instead of from what it memorized. It...

Airlines

RASK

RASK is the revenue an airline earns per seat and kilometer offered, whether filled or not. It is the airline sibling of hotel...

Marketing and CRO

Rate fence

A rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what they are willing to....

Distribution

Rate parity

Rate parity is the commitment to offer the same public price across all channels. Many OTAs require it by contract so the hotel...

Revenue

Rate shopping

Rate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...

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