notitur.com August 24, 2026

Revenue

Pickup

Pickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a night is filling and flags whether you are ahead of or behind plan. It is the signal that triggers raising or lowering price.

Example Strong pickup ten days out lets you raise the rate without fear of ending up empty.

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Pace

Pace is the rate at which bookings build for a date compared with how the same day ran last year or with the...

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Lead time

Lead time is how many days before the stay a booking is made. A short lead time means people book last minute...

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Occupancy

Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic...

FAQ

What is pickup in the hotel industry?
Pickup measures the speed at which new reservations come in for a specific date over a given period, such as the last 7 days. It tells you if you are ahead or behind your forecast and signals when to raise or lower prices.
How is pickup calculated?
Pickup is calculated by summing the net reservations (new bookings minus cancellations) received for a particular date within a time window, like the last 3 or 7 days. For instance, if you got 15 reservations for August 10th in the last week, your pickup for that date is 15.
What is pickup used for and how is it different from occupancy?
Pickup is used to anticipate short-term demand and adjust pricing or restrictions, while occupancy is a static metric showing the percentage already booked. A high pickup tells you to increase rates, a low one warns you to lower prices or launch promotions.

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