notitur.com August 24, 2026

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

92 terms

Operations

Release period

The release period is the number of days before arrival by which an intermediary must return the rooms of an allotment it has not...

Marketing and CRO

Retargeting

Retargeting is showing ads again to people who visited your website but did not book. It follows the customer across other sites...

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by occupancy, or dividing...

Revenue

RevPAR index

The RevPAR index shows how a hotel performs against its competitive set. It is your RevPAR divided by the compset RevPAR, times...

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It...

Operations

Run of house

Run of house is selling a room without guaranteeing which one, letting the hotel assign whatever suits it on arrival. It gives...

Revenue

Seasonality

Seasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low...

Destinations and demand

Senior travel

Senior tourism is the segment of travellers over 65, a high value profile because they travel off-season, stay more nights and...

Operations

Stop sell

A stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on...

Revenue

Total revenue management

Total revenue management extends revenue logic beyond the room to everything the hotel earns: restaurant, spa, meeting space,...

Distribution

Tour operator

A tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually...

Revenue

TRevPAR

Total revenue per available room looks at everything the hotel earns per room, not just accommodation. It adds restaurant, spa,...

Hotel technology

Two-way integration

A two-way integration is one that sends data both directions, not just from one system to the other. The PMS sends availability...

Commercial

Upselling

Upselling is convincing a guest to move up to a better version of what they were already buying. A room with a view, a suite or a...

Operations

Walk-in

A walk-in is a guest who arrives without a prior reservation and asks for a room on the spot. The front desk usually sells at a...

Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with AI assistance and editorial review, and may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.

⚙ Admin