Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.
92 terms
A chargeback is the forced reversal of a payment that the customer's bank runs when they dispute a card charge. If the booking...
AI and automationA chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking. The old ones...
Hotel technologyA check-in kiosk is the machine or app that lets the guest register alone, with no queue at reception. It reads the ID, charges...
Hotel technologyA cloud PMS is the hotel management system that runs on the internet instead of on a server behind the front desk. It updates...
Marketing and CROCustomer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not just one stay. It...
AirlinesA code-share is the deal where two airlines sell the same flight under their own codes, though only one operates it. It lets one...
DistributionCommission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling through an OTA and...
RevenueThe comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...
Destinations and demandA coolcation is the trend of picking cooler destinations, in northern Europe or the mountains, to escape extreme summer heat. It...
Marketing and CROCost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of...
Hotel technologyA CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....
Marketing and CROConversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing...
CommercialCross-selling is offering products or services that complement the main purchase. Where upselling moves the guest up a tier,...
Hotel technologyA central reservation system centralizes a hotel or chain's availability and rates and pushes them to every channel. It is the...
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