Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of metasearch work. The risk is paying for many clicks that do not convert, so it only pays off if you control your website's conversion well.
Example A hotel pays 1.20 euros per click on metasearch and needs to convert 1 in 30 for it to pay off.
Cost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts...
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
DistributionGoogle Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search...
Marketing and CROConversion rate optimization is the work of getting a larger share of website visits to end in a booking. It...
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