A metasearch engine compares prices for the same hotel across several channels at once and sends the user to the one they pick. Google Hotels, Trivago and Kayak are examples. It does not sell directly, it acts as a shop window and charges per click or per booking.
Example A traveler compares on Trivago and sees the hotel's own site is cheaper than the OTAs.
An online travel agency is a channel that sells accommodation and travel online in exchange for a commission....
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
DistributionDisparity happens when the same hotel shows different prices across channels for the same dates. It usually...
DistributionIn the agency model, the guest pays at the hotel and the hotel later settles the commission with the OTA. The...
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