notitur.com August 24, 2026

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

92 terms

Commercial

Day rate

A day rate is the price of using a room for a few daytime hours without an overnight stay. It suits layovers, meetings or rest...

Destinations and demand

Destination dupe

A dupe destination is a cheaper, less crowded alternative to a famous, saturated spot, popularised by TikTok under the...

Distribution

Direct booking

A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and...

Distribution

Disparity

Disparity happens when the same hotel shows different prices across channels for the same dates. It usually comes from OTA...

Revenue

Displacement

Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...

Airlines

FBO

An FBO is the operator that services private and business aircraft at an airport: fuelling, hangar, ground handling and care of...

Distribution

GDS

A global distribution system is a network that connects travel agents with hotels, airlines and car rentals. Amadeus, Sabre and...

Distribution

Google Hotel Ads

Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...

Hotel technology

Guest messaging

Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...

Airlines

Handling

Handling refers to the ground services provided to aircraft at the airport: baggage loading and unloading, passenger boarding,...

Airlines

Hub and spoke

The hub and spoke model concentrates flights at a big connecting airport from which passengers fan out to other destinations. It...

AI and automation

Hyper-personalization

Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes...

Revenue

Lead time

Lead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...

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