Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer questions, upsell and get ahead of a problem before it ends up in a bad review. Combined with AI, it responds instantly without swamping the front desk.
Example A message the day before offers early check-in for 15 euros and captures extra revenue before arrival.
It is direct communication with the guest via WhatsApp, SMS, or live chat before, during, and after their stay. It helps answer questions, upsell services, and address issues before they lead to bad reviews.
How does guest messaging work?
It works through a centralized platform integrated with the hotel's property management system. For example, an AI chatbot can instantly answer common queries like check-out time, without overwhelming the front desk.
How is guest messaging different from email or phone calls?
It is faster, more casual, and reaches the guest on their phone where they are likely to reply quickly. Unlike email, it is ideal for real-time updates, such as notifying a guest that their room is ready before official check-in.
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