Upselling is convincing a guest to move up to a better version of what they were already buying. A room with a view, a suite or a rate with breakfast are typical cases. It raises the ticket without acquiring a new customer.
Example At check-in, the front desk offers an upgrade to a better room for 20 euros more per night.
Cross-selling is offering products or services that complement the main purchase. Where upselling moves the...
RevenueAncillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...
CommercialA day rate is the price of using a room for a few daytime hours without an overnight stay. It suits layovers,...
CommercialMICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels...
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