notitur.com August 24, 2026

Commercial

Cross-selling

Cross-selling is offering products or services that complement the main purchase. Where upselling moves the guest up a tier, cross-selling adds different things like dinner, spa or an airport transfer. Both squeeze more value from each customer.

Example When confirming the booking, the hotel suggests adding a romantic dinner and a massage.

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FAQ

What is cross-selling in the hospitality industry?
Cross-selling is the practice of offering complementary products or services to a guest's main booking, such as a spa treatment, a dinner at the hotel restaurant, or an airport transfer, to increase the total revenue per customer.
How does cross-selling work in a hotel?
It works by suggesting relevant add-ons during the booking process, at check-in, or throughout the stay. For instance, after a guest books a room, the system might offer a discounted package that includes breakfast and a late checkout.
How is cross-selling different from upselling?
Cross-selling adds separate items like a city tour or parking, while upselling encourages the guest to upgrade to a higher tier, such as from a standard room to a deluxe suite. Both aim for higher revenue but target different customer behaviors.

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