MICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels midweek and outside peak season. It usually books far in advance and drives group rates and meeting space.
Example A three day medical congress fills several city hotels on a February Tuesday.
An allotment is a block of rooms the hotel holds for an intermediary or group under agreed terms. Tour...
RevenueLength of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost...
CommercialCross-selling is offering products or services that complement the main purchase. Where upselling moves the...
CommercialA day rate is the price of using a room for a few daytime hours without an overnight stay. It suits layovers,...
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