Consultia Business Travel has stepped on the gas in its expansion strategy. The corporate travel and MICEMICEMICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels midweek and outside peak season. It usually books far in advance and drives group rates and meeting space. specialist is looking to grow by buying other companies in the sector, both in Spain and Latin America, as its own management revealed to Hosteltur.
This is not a long-term plan: the company wants to move now. The business travel and meetings & incentives segment demands scale and capillarity, and Consultia is betting on adding volume through acquisitions. The goal is twofold: consolidate its presence in the Spanish market and break into the Latin American corporate ecosystem, where the flow of business travel to and from Spain is intense.
Consultia's move is not an isolated one. In a sector where concentration is advancing, mid-sized players that want to compete with the big TMCs need weight. Buying to grow is a well-known recipe, but executing it well requires a good integration fit. We will see if this round of acquisitions gives them the push they are looking for.
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