notitur.com August 24, 2026

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before profit and divides by available rooms. It is the metric owners and investors watch most closely.

Example A hotel with strong RevPAR but runaway costs can post a disappointing GOPPAR.

Related terms

Revenue

TRevPAR

Total revenue per available room looks at everything the hotel earns per room, not just accommodation. It...

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RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

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ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

 Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...

FAQ

What is GOPPAR?
GOPPAR stands for Gross Operating Profit Per Available Room, a metric that measures a hotel's real profitability by subtracting operating costs from total revenue and dividing by available rooms.
How is GOPPAR calculated?
You calculate GOPPAR by dividing total gross operating profit (total revenue minus operating expenses) by the number of available rooms. For instance, if a hotel earns 500,000 dollars in gross operating profit in a month with 100 available rooms per night, the GOPPAR is 166.67 dollars per available room per night.
How is GOPPAR different from RevPAR?
RevPAR only tracks revenue per available room, while GOPPAR subtracts operating costs to show actual profit. A hotel could have high RevPAR but low GOPPAR due to high expenses, which is why owners and investors use GOPPAR for a clearer picture of operational efficiency and net profitability.

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