Retargeting is showing ads again to people who visited your website but did not book. It follows the customer across other sites and social feeds to remind them of the hotel they were eyeing. It works because it hits people who already have intent, though overdoing it annoys them and burns budget.
Example The ad for the hotel you looked at yesterday follows you around Instagram with a direct booking offer.
Booking abandonment is when a guest starts booking on the website and leaves before paying. It measures the...
Marketing and CROAttribution is how you split the credit for a booking across the different touchpoints a person hit before...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
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