Booking abandonment is when a guest starts booking on the website and leaves before paying. It measures the friction in the flow and usually spikes from surprise fees, long forms or lack of trust. Winning those people back with an email or a reminder is one of the direct channel's most profitable moves.
Example An automatic email an hour after abandonment recovers 1 in 10 bookings that had dropped off.
Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It...
Marketing and CRORetargeting is showing ads again to people who visited your website but did not book. It follows the customer...
DistributionA booking engine is the tool that lets guests book directly on the hotel's own website. It shows...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
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