Overbooking is selling more rooms or seats than exist, betting that cancellations and no-shows will happen. Done well it protects revenue from seats that would go empty. Done badly it forces you to relocate guests and hurts your reputation.
Example A hotel takes 105 reservations for 100 rooms because it knows around 5 percent tend to be no-shows.
It is a revenue management strategy where you intentionally sell more rooms or seats than available, betting that some guests will cancel or not show up, ensuring you fill as many spots as possible.
How is a safe overbooking level calculated?
It is calculated using historical data on no-shows and cancellations, adding a safety buffer to avoid overselling, for example, if 5% of passengers typically miss a flight, you can sell 5% extra tickets without risking real displacement.
What is the purpose of overbooking and why does it matter?
Its purpose is to protect revenue from empty seats or rooms caused by last-minute cancellations, but if miscalculated, it forces the hotel or airline to relocate guests, hurting customer trust and brand reputation.
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