notitur.com August 24, 2026

AI and automation

NLP

Natural language processing is the branch of AI that lets a machine understand and produce human language. It is what allows analyzing thousands of reviews to surface what people complain about or sorting incoming email. It is the base that chatbots and sentiment analysis sit on.

Example With NLP, a hotel detects that the word noise shows up in 30 percent of its negative reviews.

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FAQ

What does NLP mean in the travel and hospitality industry?
NLP stands for Natural Language Processing, a branch of artificial intelligence that enables machines to understand and generate human language. In hospitality, it analyzes thousands of guest reviews to automatically detect common complaints, such as issues with cleanliness, noise, or staff service.
How does NLP work in booking management or customer service?
NLP works by processing text from messages, emails, or chats using trained models that identify patterns and intent. For example, a hotel chatbot receives "I need to cancel my reservation for Friday," extracts key terms like "cancel" and "Friday," and executes the cancellation without human assistance.
How is NLP different from basic sentiment analysis on reviews?
NLP is the broad technology that covers many tasks, while sentiment analysis is just one specific application. With NLP, you can not only tell if a review is positive or negative but also extract the exact reason behind a complaint, like "the bed was uncomfortable" or "breakfast arrived cold," which simple sentiment analysis cannot do.

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