notitur.com August 24, 2026

AI and automation

LLM

A large language model is an AI trained on huge amounts of text that predicts the next word and with that writes, summarizes and answers. It is the engine behind ChatGPT and most of today's assistants. In a hotel it can draft review replies or handle chat, but it makes things up if it is not kept on a tight leash.

Example An LLM drafts a polite reply to a one star review in seconds for the front desk to just review.

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FAQ

What is an LLM?
An LLM (Large Language Model) is an AI model trained on massive amounts of text that predicts the next word to generate coherent responses. For example, ChatGPT uses an LLM to draft emails or handle hotel chat queries.
How does an LLM work?
It works by processing word sequences and calculating the probability of the next word based on patterns learned during training. In a hotel, the LLM receives a chat question and generates the reply word by word without truly understanding the content.
What is the use of an LLM in a hotel?
It is used to automate tasks like replying to guest reviews or managing booking chats with quick and natural responses. However, it can fabricate information if not restricted, so it should only use verified hotel data.

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