notitur.com August 24, 2026

Revenue

Open pricing

Open pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed discounts. It lets you lift the direct channel price while keeping a group rate low, free of the classic rate hierarchy. It gives more control but demands a system and a mind to govern it.

Example With open pricing, the member rate rises on weekends even if the agency rate stays flat.

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FAQ

What exactly is open pricing?
Open pricing is a hotel rate strategy where each segment or sales channel is priced individually, without being tied to a single BAR rate or fixed discount percentages. Instead of moving all rates when the BAR changes, each price is set and updated separately.
How does open pricing work in practice?
It works by removing the rigid hierarchy of rates: you can raise the price on your direct channel without automatically increasing a group contract rate. For example, in a pure open pricing setup, you might charge 150 euros on your website while keeping a corporate agreement at 120 euros.
How is open pricing different from traditional BAR plus discounts management?
It differs because it breaks the dependency on the BAR as the anchor: in the classic model, raising the BAR by 10% automatically adjusts all segments by that percentage. With open pricing, each segment is independent, giving more control over profitability but requiring an automated system and a dedicated person to monitor and update prices constantly.

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