A stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on an OTA, protect availability for groups or avoid an oversell. The channel manager applies it across every channel at once so no booking slips through.
Example Faced with a pricing error, the hotel fires a stop sell and cuts sales across all OTAs in seconds.
A stop sell is an instruction to stop selling a specific date or room type on one or all channels, even if inventory is still available. For instance, a hotel might set a stop sell on Expedia for a particular night even with 10 rooms left, in order to hold them for a group booking.
How does a stop sell work in a channel manager?
It is activated manually in the channel manager by selecting the date and room type to close, and the system instantly applies it across all connected channels like OTAs and the direct website. This prevents any reservation from slipping through due to a delay in updating a single channel.
What is the purpose of a stop sell and how is it different from overbooking?
Its purpose is to protect inventory for a specific date or room type, for example to guarantee rooms for a large group or to halt sales on an expensive OTA channel. Unlike overbooking, which sells more than the actual available rooms to compensate for cancellations, a stop sell closes sales while there is still inventory left.
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