B&B Hotels opens its 17th hotel in Madrid: 150 rooms in Usera
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B&B Hotels keeps making moves in Madrid. The chain just opened its 17th hotel in the capital, this time in the Usera district, in partnership with Grupo Avintia. The B&B Hotel Madrid San Fermín features 150 rooms and 67 parking spaces spread across five floors.
Its location near the Manzanares river and with direct access to the M-30 and M-40 highways makes getting downtown easy. With this opening, the chain now runs 69 hotels in Spain and 19 in Portugal, bringing the total to 88 properties on the Iberian Peninsula according to Hosteltur.
It's a logical move: Usera is gaining traction as a business and transit hub, and B&B Hotels keeps nailing its strategy of efficient hotels in well-connected areas. Let's see if this pacePacePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are ahead of the historical pace you can push price, if you are behind it is time to react. I... holds.
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