notitur.com August 24, 2026
HotelesPublished August 17, 20261 min read

Imserso hotels won't open without higher rates, Hosbec warns

JSBy Joan SanzCurated by Joan Sanz. · August 17, 2026 · Follow on LinkedIn
Voice reading · ~1 min

The Imserso program is risking more than cheap rooms. Hosbec warns that if Spain's Ministry of Social Rights, Consumer Affairs and Agenda 2030 does not raise rates, the Valencia region may lose part of its offering for the 2026-2027 season. In plain English: some hotels will decide not to open for the program.

Anyone who has sat through an Imserso negotiation knows this is not new. Agreed rates trail energy, food, staff and compliance costs. Margins shrink. When the sums don't add up, the call is hard but rational: stay closed in low season, when Imserso is almost the only customer.

I think it's healthy for the sector to say this out loud. Imserso needs hotels, and hotels need the program to be sustainable. The opportunity is to redesign the public procurement model around real costs and quality, not lowest bid. If the ministry listens, the program can remain a low-season occupancyOccupancyOccupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside ADR and RevPAR. On its own it says little, because filling the hotel by giving rooms away... engine and a stable income stream. If not, Hosbec's warning becomes reality. The ball is in the ministry's court.

Quick questions

Why might hotels not open for the Imserso program?
Because the rates paid by the program can be below what hotels need to cover costs. Hosbec warns that without a price increase, some hotels, especially in the Valencia region, will not open for the season.
What is Hosbec asking from the Ministry?
A price increase for the Imserso program. Hosbec says that if the Ministry of Social Rights does not raise rates, the Valencia region could have fewer hotels participating in 2026-2027.
Which season could be affected?
The 2026-2027 Imserso season, according to the warning from Hosbec. Hotels are making decisions now about whether it makes financial sense to open.
Which regions could lose hotels?
The Comunidad Valenciana, or Valencia region, is the one named in Hosbec's warning. That's where some hotels are reportedly considering not opening for Imserso.
Is the Imserso program going to disappear?
No. The program remains, but fewer hotels may want to take part if rates don't cover costs. The way forward is to review prices and conditions, not to cancel it.

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