Meliá goes all in on digital check-in: its global lead explains the plan
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Meliá Hotels International is stepping on the gas when it comes to digitalizing the arrival and departure experience. Micaela Estevens, Global Hotel Technologies Digital Check-in & Check-out Lead, has shared the ins and outs of this roadmap in a recent interview. She details how the company is integrating solutions that let guests handle most of the process from their mobile devices, cutting down front desk queues and freeing up staff for higher value tasks. Read the full strategy breakdown.
The bet goes beyond the tech itself. Meliá aims to turn digital check-in into a channel for personalizing the stay, not just an automated formality. The challenge: drive mass adoption without losing the human touch that defines hospitality. The interview, conducted by Civitfun's Alejandra Roig, makes it clear that the chain sees digitalization as a means, not an end, a tool to improve operational efficiency and guest satisfaction. We'll see if other major groups follow this path at the same pacePacePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are ahead of the historical pace you can push price, if you are behind it is time to react. I....
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