Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
Mews cuts staff by 15% due to AI, Easyjet faces breakup, Hyatt Centric Madrid repositions, Civitatis
Read → Mews cuts 15% of staff and bets on AI. Easyjet is worth more dead than alive. Hyatt Centric Madrid targets new guests. Civitatis signs with Almundo.
Agentic AI will transform travel, but trust is the real ticket
Read → Over 60% of travel companies now use AI agents. Trainline and Anthropic warn that governance is the real challenge.
eDreams and Visa let AI book for you
Read → eDreams ODIGEO and Visa team up to let AI agents book flights and hotels directly on their platforms, always within user-set limits.
Autonomous AI is now buying flights: travel distribution entered a new era
Read → eDreams ODIGEO and Visa open their doors to verified AI agents that execute bookings directly. It's not science fiction: it's real agentic commerce, and the industry must prepare now.
AI as a booking channel, Exceltur launches Turismo que Suma, Enaire boosts air traffic control, Extendam
Read → AI emerges as a booking channel for independent hotels, and Spain braces for a record summer in flights.
Building open data for AI is not a luxury, it's the new ace up tourism's sleeve
Read → Destinations and companies that do not open their data to artificial intelligence will be left out of the game. Opinion by Joan.
Should Tourism Boards Build Their Own AI?
Read → Three models emerge: from generic assistants to custom tools for hotels, agencies and tour operators. The question is whether DMOs should get their hands dirty.
AI already pumps out cheap hotel content. The problem is it all sounds the same
Read → Churning out a hundred room descriptions with AI is easy. Making sure they don't read like your competitor's copy, that's the real challenge.
AI at the Front Desk: 80% Faster Hotel Check-in
Read → NTT DATA reports that AI cuts check-in time by up to 80% in Spanish hotels. Great news for guests and for teams struggling with talent shortages.
1,400 hotels suing Booking, agentic AI arrives, and hospitality reclaims direct channel
Read → Parity clause battle escalates to mass litigation. Hybrid AI redesigns revenue management. Hospitality brands take back control of their own digital ecosystem.