Artificial Intelligence
Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced.
400 developers at Sabre's hackathon: AI skips the search box
Read → At Sabre's hackathon, 400 developers didn't build another search tool. The winners built voice agents that call hotels, consolidate scattered bookings and rebuild trips on the fly. A signal of where real AI value in travel is heading.
Hosteltur launches LAIA, a ChatGPT for the tourism news archive
Read → Hosteltur presents LAIA, an AI assistant to search 25 years of tourism news with natural language. Joan’s take for Notitur.
Airbnb Hires OpenAI Creative VP for Branded AI
Read → Airbnb has hired a VP from OpenAI to keep its brand DNA in the new wave of artificial intelligence. The move, as Skift reports, bets on what the company has always defended: experience over technology.
AI hallucinates hotels, Jet2holidays record commissions, Air Europa 80-plane fleet, El Corte Inglés 50%
Read → AI gives wrong hotel info, agencies earn more despite selling less, Air Europa expands and summer demand shifts.
AI, mobile and social media rule this summer travel
Read → 42 million tourists will arrive in Spain with their smartphone as a co-pilot and AI deciding destinations.
AI now rules Google, Meta, Bing and TikTok: key moves for hotels
Read → Google demands 30% more budget for AI campaigns, Bing bets on desktop and 'Search Campaign for Travel' arrives. How to adapt your hotel without losing profitability.
Travel's 'Next' is not a destination, it's applied AI
Read → Let's talk about what 'Next' really means for the travel industry: not a new gadget, but a paradigm shift in distribution, personalization and revenue.
AI-generated itineraries are flawed: travel agents are sounding the alarm
Read → Travel agencies are warning about a spike in AI-created itineraries with serious logistical and scheduling errors, forcing professionals to redo them before any booking can happen.
Agentic AI now books travel for us
Read → Phocuswright Europe 2026 in Barcelona previews agentic travel commerce: AI books travel without human intervention. Booking.com and Google are already developing it.
Internal AI Builder: the job travel needs right now
Read → Mews creates an 'Internal AI Builder' role to automate finance, HR and hotel operations. It's not a robot replacing people: it's a human profile who builds the tools that do the heavy lifting. This is the employment model of the future.