The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
Read → 58% of travelers pick free cancellation even when it costs more. Booking anxiety rules the checkout and nonrefundable rates keep losing.
Read → Alaska Airlines is setting its sights on dominating the West Coast and opening international routes, its chief commercial officer tells Skift. Hub limits and Delta pressure are the brakes.
Read → Amex GBT builds its AI governance around trust, according to its privacy lead. For business travel, that is where the real edge sits.
Read → Skift nails the point: travel AI wins when it removes work without removing what travelers actually want to enjoy.
Read → A review of 129 studies shows hotel robot deployments deliver operationally but dent staff engagement when the human side is ignored.
Read → Marriott's Future of Food 2027 report paints a diner chasing the hyperlocal and breaking the classic restaurant format. An opportunity for hotels with judgement.
Read → The AI Hospitality Alliance publishes a free five-pillar framework so any hotel can govern its AI without relying on a legal department.
Read → Today is about quiet infrastructure: robots that stopped being a gimmick, Hilton's CTO with Uber DNA, agentic booking leaving agencies out, and AI traffic that still doesn't convert.
Read → Hospitality Net reviews how warm lighting across lobby, guest room and restaurant shapes perceived quality and the guest's emotional bond with the property.
Read → Slow travel tops the 2026 trend lists, yet Machu Picchu is still consumed as a day trip. There is room for the hotel that sells staying.
The daily brief
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The daily brief
One sharp travel-industry brief a day. Free.