The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
Hotel Technology · Home
Read → More travelers pay travel advisors around $350 per trip. But the one who validates that fee is not the advisor, it's the hotel front desk. And that's where everything is won or lost.
Read → A framework for real revenue gains from AI in hotels: three phases, no shortcuts.
Read → Hilton launches an AI-powered trip planner on its website, integrating with Google AI Mode, ChatGPT and Claude to let travelers book with natural language.
Read → Javier Ortiz, founder of Sextaplanta, argues that technology must serve hotel strategy, not the other way around.
Read → Javier Ortiz (Sextaplanta) says technology is not the strategy, but the means to implement it. Adoption barriers are not just technical, they are managerial and strategic.
Read → The hotel evolution in Bilbao towards 2036 aims to integrate technology and the human factor.
Read → Juan Leal (Canary Technologies) reveals that a third of hotel calls go unanswered. Each one is a booking that slips away.
Read → Gregorio Núñez (NubeBook) asks a tough question: if your hotel is different, why isn't your marketing?
Read → Matías Celdrán (Nethits) at Bilbao: hotels don't have a data capture problem, they have a data distribution problem. GuextSuite's answer: real-time integration.
Read → Progressive digitalization and organized document management reduce errors and save time in SMEs. Here's how to apply it to the travel sector.
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The daily brief
One sharp travel-industry brief a day. Free.