Steve Case warns: some travel friction should not be automated
Read → The investor takes to the Skift Global Forum with the question that separates what AI makes abundant from what stays scarce in the travel business.
The battle for the guest interface is starting again
Read → Conversational AI opens the door to natural-language hotel search, but today's ARI infrastructure lacks the data detail needed to make it work well.
Only 6% of hotels show up consistently in AI results
Read → Your hotel website stops discovering and starts verifying. Only 6% of hotels appear steadily in AI answers, and 82% of cited content comes from OTAs.
Google now books hotels with AI and your content decides who wins
Read → Google switches on its AI mode to book hotels. Natalie Kimball, from Shiji Horizon, explains on Hospitality Net what changes for distribution and direct bookings.
The AI risk report the hotel industry isn't reading
Read → Anthropic's August 2026 Risk Report flags four risks that hit hotels, airlines and OTAs hard. Almost nobody has read it.
AI hits hotels where it hurts: distribution
Read → Marriott CEO Anthony Capuano says AI's biggest impact so far is on distribution, how travelers discover hotels online. That's just the start.
AI is hiding your hotel, and it's not a glitch: it's the search cost
Read → An AI hotel query costs more than a Google search. Assistants ration answers and 55% of their picks come from Forbes guides. Time to invest wisely.
The web and AI agents are already two ecosystems
Read → Mirai says hotel distribution is splitting in two: SEO for the web, structured data and MCP endpoints for AI agents. A wake-up call for hoteliers.
TAP privatization with Lufthansa and Air France-KLM, Civitatis in ChatGPT and Claude, and AI distribution
Read → Portugal negotiates TAP sale with two airline giants while Civitatis leads AI distribution.
AI That Books by Chat Just Shamed the Travel Industry
Read → Instinct, an assistant that promises to book and rebook trips from a text thread, has hit the nail on the head: what's the point of claiming frictionless experience when customers still fight endless menus?