A loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct. It is the chains' classic weapon to escape OTA commission and keep the guest data. Its real value lies less in the points and more in the excuse to offer the best rate only on your own site.
Example The member price, 10 percent cheaper, pushes the guest to book on the website instead of Booking.
A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
Hotel technologyA CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns...
Marketing and CROCustomer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not...
Marketing and CROA rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what...
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