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HotelsPublished July 1, 20261 min read

Summer on track with 2025 and winter boosted by air connectivity

JSBy Joan SanzCurated by Joan Sanz. · July 1, 2026 · Follow on LinkedIn
Voice reading · ~1 min

The Smart Observatory by PwC and CEHAT, presented this week in Madrid, makes it clear: Spanish hoteliers see a summer on track with 2025 and a winter set to rebound thanks to air connectivityAir connectivityAir connectivity is the network of routes, frequencies and destinations that link an airport or a region with the rest. More frequencies and direct links mean more tourists, more business and less reliance on connecti.... The PwC and CEHAT report confirms Spain will remain the Mediterranean's top destination for European travelers.

My take: this proves air connectivity is the winter lifeline. Without direct flights, sun-and-beach destinations idle until May. The hoteliers who lock down slots and airline partnerships on the ground will win the season.

Quick questions

Why are hoteliers optimistic about winter?
Because air connectivity is growing, especially from Germany, with new routes bringing tourists during the low season.
What data does the Smart Observatory provide?
According to PwC and CEHAT, Spain will keep leading the Mediterranean as a European destination, with a stable summer and a winter uptick.
Are there risks that could dampen this optimism?
Yes, the Middle East conflict could shift flows or freeze bookings, but so far it has not had a significant impact.

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