ITH launches campaign to showcase real hotel innovation in 2026
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The Instituto Tecnológico Hotelero (ITH) has announced 'El sector hotelero innova', a campaign that throughout 2026 will share real success stories of innovation in hospitality. The projects, first presented at the ITH Innovation Summit, range from digital transformation and automation to sustainability and regenerative tourism.
According to the ITH release, the initiative aims to prove that innovating is not a luxury but a necessity to stay competitive. The cases highlight how technology and collaboration among industry players improve daily operations, energy efficiency and the guest experience.
The campaign covers four key areas:
ITH is betting on showing diverse, applicable innovation, not just theory. Good news for a sector that needs tangible examples to embrace change without fear.
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