Building open data for AI is not a luxury, it's the new ace up tourism's sleeve
Read → Destinations and companies that do not open their data to artificial intelligence will be left out of the game. Opinion by Joan.
Should Tourism Boards Build Their Own AI?
Read → Three models emerge: from generic assistants to custom tools for hotels, agencies and tour operators. The question is whether DMOs should get their hands dirty.
Sierra Norte de Madrid: nature just an hour from Puerta del Sol
Read → An overlooked rural destination with real tourism potential for short getaways from the capital.
AI already pumps out cheap hotel content. The problem is it all sounds the same
Read → Churning out a hundred room descriptions with AI is easy. Making sure they don't read like your competitor's copy, that's the real challenge.
Airbus A320 successor by 2035, Baleària buys Armas, and the TikTok traveler arrives
Read → Airbus confirms new aircraft for 2035. Baleària absorbs Armas Mediterránea. Gen Z discovers hotels on TikTok, and airlines lag on AI. EU refund rules threaten travel agencies.
Summer on track with 2025 and winter boosted by air connectivity
Read → Spanish hoteliers are optimistic: summer holds steady and winter gains momentum thanks to air connectivity, especially from Germany.
Spanish households cut hotel spending by 7%: a warning sign
Read → According to the INE, spending on accommodation dropped 7.2% in 2025. Is this a temporary adjustment or a symptom of a structural shift in domestic demand?
Consultia Business Travel speeds up with acquisitions in Spain and Latam
Read → The corporate travel and MICE agency launches its inorganic growth strategy to gain scale on both sides of the Atlantic.
Ilunion Hotels takes over the Hotel Abando in Bilbao: 33 assets and counting
Read → The inclusive hotel chain adds the Ilunion Abando, a 4-star with 143 rooms, strengthening its strategic presence in northern Spain.
Hand luggage as a basic service: EU regulator pushes back
Read → Brussels considers that carry-on bags should be a passenger right, not an optional extra. This could upend the low-cost model as we know it.