The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
Read → 49% of professionals use generative AI daily, but only 7% of teams bring it into meetings. The bottleneck isn't the tool, it's the format.
Read → The State of Distribution 2026 report confirms AI sits in 50% of hotels while transforming under 10%. Meanwhile, reviews are read by machines, not guests.
Read → Hilton pushes its economy brand in the UK, Apaleo and IDeaS sharpen hotel revenue control and Binter joins the race for Azores Airlines.
Read → The Pacific Asia Travel Association and the Asia Travel Technology Industry Association formalise their collaboration on events, policy and marketing for the region.
Read → 65% of hotels admit staffing problems and the sector will be short 8.6 million workers by 2035. Salary alone no longer attracts young talent.
Read → eHotelier's ten-year review of hotel catering and conventions leaves three open fronts: personalisation, tech and hidden fees that clients no longer swallow.
Read → A Hospitality Net analysis puts a number on the labour that fragmented hotel systems quietly consume, and FCS1 lands it: up to 40% less time to respond to tasks.
Read → Booking and Expedia are attacking consumer AI from several angles at once: chatbots, specialised agents and startups. Agoda is reportedly next in line.
Read → The investor takes to the Skift Global Forum with the question that separates what AI makes abundant from what stays scarce in the travel business.
Read → Ritesh Agarwal's vehicle buys a significant stake in Liran Wizman's lifestyle group and hands it capital to expand outside Europe.
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The daily brief
One sharp travel-industry brief a day. Free.