‘Coolcation’: escaping the summer heat is the new travel trend
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The heatwave keeps pounding Europe and the United States, and tourists are shifting gears. The term ‘coolcationCoolcationA coolcation is the trend of picking cooler destinations, in northern Europe or the mountains, to escape extreme summer heat. It springs from the heatwaves hitting the Mediterranean and pushes demand toward places lik...’ captures the idea of swapping the Mediterranean for cooler spots in summer, as reported by Hosteltur.
It is no longer just about beach and cocktails. Travelers want to beat extreme heat and are choosing destinations like Northern Europe, the Alps, or mountain areas with mild temperatures. This is reshaping demand during peak season.:
The phenomenon is no passing fad. Recurring heatwaves are turning coolcation into a steady travel strategy. Anyone who has not added it to their offer portfolio should do it fast: the customer has already decided. Read the full analysis here.
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